How to Get Americans to Wear Masks
The New York Times (Op-Ed)
May 27, 2020
April 08, 2026
Lyle Ungar co-authored a New York Times opinion piece with Angela Duckworth and Ezekiel Emanuel arguing that effective mask adoption requires making mask-wearing “easy,” “understood,” and “expected” — citing Hong Kong’s near-universal adoption versus New York City’s early struggles. The op-ed drew on behavioral science principles and Penn’s concurrent COVID Twitter tracking data. Featured: Lyle Ungar.